3 Easy Ways to Target Keywords Like a Pro!
Keyword research can take time to get right. Like a looooot of time. But when you do get it right...man oh man does it feel good! Two or three well targeted keywords can do some serious damage. Like the colossal star wars geek that I am, I often liken my keyword targeting efforts to the moment when Luke Skywalker took down the Death Star (the first time).
Yeah it definitely feels something like that!
I am always getting questions from my friends that center around easy ways to identify solid keywords.
The goal of this post is not to go through an in depth review of creating a killer list of keyword. I just want to make sure you can target womprats before you go after your death star. (I refuse to apologize for my egregious use of Star Wars references)
Here are a few thing to keep in mind when you are building your keyword list.
Tip # 1: Put yourself in your typical customer’s shoes. Think like they think!
This is the most obvious point but sometimes it's easy to forget the basics. If you are not thinking like your readers then odds are they aren't truly engaging with your content. Use words they use.
Now I know that you aren't a mind reader so what I like to do to better understand the issues my clients are experiencing is focus on what they tell me and how they tell it to me. When they call me to ask questions about my services I take good notes on what they are asking and how they ask it. I pull up emails and social media comments to really get a grasp on how my typical target audience thinks through their digital marketing obstacles.
If you aren't already doing this then I highly suggest that you start!
When thinking about how to frame their search queries I like to use the “I want to” structure to brainstorm the different kinds of keywords my customers could be typing into a search engine bar.
Here are three big ones:
I want to do……
I want to know……
I want to go……
Lets say your target audience likes to to snowboard. you could fill out those question like this:
I want to snowboard like a pro (this is the “do”)
I want to know the best places to snowboard
I want to go snowboarding for the first time
Having trouble filling out those questions? No problem! I have this nifty tool called Google. If I’m stumped I would literally type in those phrases and put snowboard at the end and see what people are asking Google that matches the intent of each phrase.
Tip #2 : If you are writing a blog post then don’t forget to use the “Sprinkle” Method!
I have written so many posts with the keyword I aiming to rank for in the title of the post and no where else. If you didn’t realize it this definitely hurts your effort to organically rank for a keyword. If your title is the only place where you have placed a keyword you are trying to rank for then you are leaving money on the table. Think about it like this. You are an advertiser and you are given multiple places in a plot of land to place your ads. Let’s say you decide to only place your ad at the entrance. That’s cool but why not capitalize on all the space you have?
The biggest mistake I would make when I first started writing was that I would find one keyword or keyword phrase then put that in my title and think that would be enough to catch a reader or a bots attention. This won’t cut it. You have to naturally use that keyword throughout the body of your post.
It can be a bit redundant if you are just repeating that same keyword throughout the page. Spice up your post by finding 3-4 similar keywords and “sprinkling” them throughout your post. Put one phrase in the title. Put some in the headings. Be sure to piece out a few organically in your paragraphs too.
This will really hammer home to a search engine what that particular page is about and that will make it a lot easier for your page to show up when people are searching for the topic you are covering.
Tip# 3: Don’t be scared to use Google Suggest!
Google's search bar can actually be a tool to help you understand what people are already searching.When you type a phrase in google always tries to help you complete that search by suggesting multiple different endings. These suggestions are aggregated based on past search history. If it shows up in Google suggestions then you can be sure that there is a different amount of traffic around these keywords.
Whats important to note about this method is that it will help you optimize your keyword strategy for long tail keywords. Long tail keywords are phrases that people use to define their search parameters. They are usually about 3-4 words long. It is important that you add a few of these into your over keyword plan because it helps you to get more specific when it comes to targeting your audience. This makes your content or website more relative to the people searching those phrases and can result in higher conversions or clicks.
Use that to your advantage and grab some easy keywords to help you jump start your research session if you feel like you have hit a wall!
Keyword Research isn’t so hard!
There you have it! Some quick and easy tips to help you fill up your keyword spreadsheet and drive relevant traffic to your website! Keywords can be a tricky part of your overall inbound marketing plan. Keywords can pose certain challenges if you think about these 3 basic things:
Think about how your audience is questioning the topic ,idea,or product you want to engage them with.
If you are doing any copy writing make sure to take full advantage of the space given to you and diversify the way you spread your keyword throughout your content.
If you don’t know where to start when it comes to finding good keyword why not let the google auto suggest tool help?
Remember these three basic things and you will be able to start doing some real damage when you implement your keyword targeting strategy,